Sour Patch Kids is throwing the ultimate blacklight party, and it’s literally glowing. Brooklyn becomes the epicenter of flavor, fashion, and full-on festival vibes as Sour Patch Kids debuts their brand-new GLOW UPS: a strawberry-watermelon gummy sprinkled with edible confetti that glows under blacklight. It’s sour. It’s sweet. It’s extra. And it’s launching at a one-night-only rave-style takeover during NYC’s biggest music weekend.

Pull up to the Sour Patch Kids Glow Ups Blacklight Party to make memories with their mischievious glowing candy

Highlights:

• Live set by Alison Wonderland – dancing all night to her high-voltage beats

• First Taste of Glow Ups – strawberry-watermelon gummies that literally shine under blacklight

• Blacklight Beauty Bar – get your glow on before hitting the dance floor

• AR Moments & Festival Giveaways – snap it, post it, win it

• Exclusive merch drops + photo ops – come camera-ready

Space is limited. Entrance will be confirmed on a first come, first served basis. Event is 18+. RSVP needed for details and updates.