A new fragrance brand inspired by global street culture is bringing its bold aesthetic to NYC with a pop-up event in SoHo.

Street Origins, launched by Fragrance World, is hosting an immersive fragrance experience at Canvas NYC SoHo on June 23 from 6–8 PM, featuring a live DJ, drinks, snacks, and an exclusive 10% discount for attendees.

Drawing inspiration from graffiti, nightlife, skate culture, music, and the energy of real cities, Street Origins is quickly becoming one of the most visually distinctive fragrance launches of the summer. The brand features 40 highly concentrated, gender-neutral fragrances across its Origins and Icon collections, all housed in statement-making packaging designed to stand out both on the shelf and on social media.