Ahead of the 2026 Men’s World Cup, StubHub is bringing its multi-city activation “World Cup Cuts,” to NYC , giving fans the chance to receive complimentary haircuts inspired by some of the most iconic soccer hairstyles of all time. 

On June 23 & 24, fans can visit Cafe Melo for athlete-inspired cuts, by local celebrity barbers including Denny Mo's crew, interactive experiences and a special appearance from brand ambassador, actor, filmmaker and soccer player Cristo Fernández.

StubHub is taking over Cafe Melo in partnership with Denny Moe's for two days of complimentary cuts, styling, and World Cup energy in the heart of Harlem. Reserve your spot below.

World Cup Cuts is part of StubHub’s broader effort to make the 2026 World Cup more accessible for fans by helping them secure tickets and plan travel around the tournament. In addition to flexible ticket-buying options across all 39 match days backed by StubHub’s FanProtect Guarantee, the company is partnering with Booking.com to offer fans up to 20% off accommodations ahead of the tournament.