Tatcha is unveiling its Dewy Milk Pop-Up, an immersive, multi-sensory experience designed to bring the bouncy, weightless benefits of the new Dewy Milk Moisturizer to life.

Open to the public on June 26th and 27th from 11 AM to 6 PM at 248 Lafayette Street in New York City, the pop-up blends beauty, culture, and interactive storytelling.

Guests can explore a range of thoughtfully curated touchpoints, all crafted to reflect Tatcha’s latest skincare innovation, including:

• A whimsical Jiyu-Chan photo moment

• Access to the Jiyu-Chan keychain charm bar with a purchase of the new Tatcha product

• A matcha bar featuring Isshiki Matcha from 11 - 4pm

• A refreshing Solid Wiggles happy hour with jelly bites from 5 - 6pm, and a DJ