On June 19, in celebration of Lifeway Kefir’s 40th Anniversary and National Kefir Day, Lifeway Kefir is bringing an immersive pop-up experience to life in SoHo – The Lifeway Kefir Shop!

At The Lifeway Kefir Shop, guests can choose from a menu of expertly curated kefir smoothies or craft their own custom blend using a variety of Lifeway Kefir flavors available on tap. Visitors will also enjoy samples of Lifeway Farmer Cheese, customizable smoothie cups complete with custom straw toppers, and other exclusive branded merchandise and moments.