From September 20–21, Maybelline New York is bringing a sweet and stylish surprise to the streets of NYC with a branded pop-up ice cream truck!
The Maybelline Ice Cream Truck will be serving up free ice cream alongside fan-favorite and newly launched Maybelline products—a recipe for a total photo opp moment. Plus, there’s an exciting countdown teasing a major announcement. Passersby’s can scan a QR code to visit the campaign landing page and learn more.
Saturday, September 20: Brooklyn Flea, Dumbo at 10:00AM – 5:00PM
Pearl Street and Water Street
Sunday, September 21: Washington Square Park at 10:00AM – 4:00PM