The Ordinary is celebrating the launch of the immersive pop-up in Soho, dubbed the “Secret Ingredient.” 

 The “Secret Ingredient” pop-up will immerse visitors in a unique, thought-provoking experience where they’ll encounter scientific 1 to 1 regimen advice, interactive and immersive exhibits, and unforgettable photo moments- all symbols of the brand’s integrity principle and a way to showcase transparency in its truest form.  The space is bold, visual, and designed to spark conversation around accessibility, transparency, and the real cost of hype.

Attendees will get a Hyaluronic and a Niacinamide while supplies last.

The event will be open to the public from Friday (April 25) - Sunday (April 27th) from 11AM to 7PM.