On Thursday, 4/16, Planet Oat is taking over Astor Place to officially settle The Great Coffee Debate, inviting guests to declare their allegiance to Team Hot or Team Iced through an immersive, content driven pop up experience.

Beginning at 8:00am, attendees will step into a fully customized coffee moment, featuring Planet Oat’s Barista Lovers and Unsweetened varieties, including Original, Vanilla and Extra Creamy, alongside elevated bites made with Planet Oat Oatmilk.

From capturing your vote to shareable moments on site, this is designed to be a fun, culturally relevant experience that taps directly into the daily coffee ritual.