Alex Cooper’s Unwell Hydration is officially expanding to Unwell Beverages with the launch of Unwell Energy. To ring in this new chapter and celebrate the upcoming launch of Unwell Energy, Unwell Beverages is hosting a weekend-long pop-up in New York City’s Soho (45 Grand Street).

Guests will get to experience Unwell Beverages' new campaign, "Unwell Forever," a nod to the tongue-in-cheek timelessness of the brand. The pop-up will be inspired by a unique retro aesthetic tied to products in the newly expanded Unwell Beverage portfolio. 

In addition to photo opportunities and limited-edition Unwell apparel, fans will be among the first to explore the full lineup of beverage products from the brand, including their latest innovation: Unwell Energy, launching with Target on 12/28. Fans will be greeted with custom giveaways and freebies throughout the pop-up. Guests will also have the opportunity to purchase merchandise from the exclusive NYC pop-up capsule collection. 

WHERE: 45 Grand Street, New York, NY 10013

 DATE & TIME: Saturday, December 13 and Sunday, December 14 from 11:00am ET - 4:00pm ET  

REGISTRATION: For guaranteed entry, fans must register (linked below). Sign up for the “Early Bird” time slot at 10:30am ET to ensure you’re the FIRST to get in! Plus, the first 100 people in line will get H&H bagels and hand warmers.