For over 30 years, IBM has been a proud partner of the US Open, serving as the digital force behind the tournament.
From processing millions of data points in real time to delivering AI-generated insights and commentary, IBM’s technology completely transforms how millions of fans around the globe experience the game.
This year, they are bringing the excitement of the US Open back to the heart of New York City at Madison Square Park Thursday, September 10 – Sunday, September 13.
The free, four-day fan experience will transform Madison Square Park into a central hub for the US Open, offering AI-powered tennis activations, an immersive live viewing experience, official US Open merchandise, and more throughout Championship Weekend.
IBM Serve Speed: A tennis serve simulator that lets attendees see how their serve speed and accuracy stacks up against the pros.
Calling the Shots: IBM's AI-enabled ping pong tables that allows attendees to test their skills and serves up an AI-powered recap of the match
AI Photobooth: Attendees can snap an AI photo that puts them right inside iconic US Open and NYC personas.
WHEN: Thursday, September 10 11:00AM–9:00PM
11:00AM – Activations open to public
7:00PM – Women’s Singles Semifinals coverage begins
Friday, September 11 9:00 AM–9:00 PM9:00AM – Activations open to public
3:00PM – Men’s Singles Semifinals coverage begins
Saturday, September 12 11:00 AM–8:00 PM
11:00AM – Activations open to public
4:00PM – Women’s Singles Final coverage begins
Sunday, September 13 11:00 AM–7:00 PM
11:00AM – Activations open to public
2:00PM – Men’s Singles Final coverage begins