Venus et Fleur, the luxury floral house known for its Eternity® Flowers, is turning downtown Manhattan into a live Mother’s Day installation, with a pop-up and citywide activation in celebration of Moms. 

At the center is a takeover of beloved bakery From Lucie (May 2–3), where the brand brings its signature florals into an interactive setting:

• A limited-edition Venus et Fleur cake, available exclusively on-site

• Storefront installation with florals, scalloped fabric, and hand-drawn details

• A “Dear Mom” mailbox where guests can write and send letters on the spot

Guests who write a letter at the pop-up and scan the on-site QR code will also be entered to win Venus et Fleur’s VVIP Influencer Package, a curated edit of the Maison’s most coveted pieces valued at over $4000+, including the Delft Amphora long-stem, Large Le Plein, Le Duo, Serene Wicker Mixed Florals, two Toile Minis, the Fleur Frame, Cherie Amour candle, From Lucie’s debut cookbook, and the exclusive From Lucie x Venus et Fleur cake. One winner will be announced on Mother’s Day.

Beyond the popup, the activation extends across Soho, Nolita, West Village, East Village, and Tribeca (May 1–3), featuring:

• 200 wildposted campaign visuals across downtown

• Oversized “Dear Mom” postcards carried through the streets

• Delft-style mailboxes placed throughout neighborhoods inviting passersby to pause, write a line, and slip it through the slot