From September 10 through September 22, the backroom of Veronica Beard’s Madison Avenue flagship will be transformed into New York corner store pop-up, where shoppers can celebrate the Fall 2025 collection with exclusive merch and takeaways – think drink coolers, fresh flowers, pegboard snack walls, all with a VB twist.

The activation is a nod to the corner stores that anchor the city’s blocks and celebrate the way New York can make the everyday feel iconic.

Shoppers can receive candy, plus a scratchoff for the chance to win a bag or blazer!