Weekly roundup (April 1)

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April 1, 2026 | Issue #152

NYC FOR FREE WEEKLY ROUNDUP

Note from Rebeka:

This week: kick things off with free coffee for April Fools’ Day, celebrate the UNIQLO Union Square grand opening, and step into immersive experiences from the Michael movie gallery to TIRTIR matcha-filled pop-ups. Plus, don’t miss the Easter Parade on Fifth Ave and the first cherry blossoms blooming across the city!

– Rebeka

FEATURED EVENTS (THIS WEEK):

☕️April Fools Day: Free Dunkin (April 1)’: Use code STILLNOTAJOKE in the Dunkin’ app to get a free coffee (while supplies last!), and no, this is still not a joke!

🧴Rare Beauty x Sephora True to Myself Match Up (April 1):  Stop by to get shade matched IRL, score Rare Beauty samples, and enter for the chance to win a year’s supply of the foundation 

✨Acqua di Parma Il Chioschetto at Herald Square (April 1 - 5): Acqua di Parma invites you to the House’s traveling design installation pop-up in Herald Square Plaza. Enjoy tiramisu coffees, cookies, and samples.

🇯🇵UNIQLO Union Square Grand Opening (April 3 - 5): UNIQLO is opening a new store in Union Square. Celebrate with free Knot bags, PopUp Bagels, books from Strand Bookstore, and more!

🪩 Michael the Movie Pop-Up Gallery (April 3 - 5): See ‘Michael’ in the city at the Michael The Movie Pop-Up with immersive photo-worthy installations and film props.

🍵 TIRTIR Matcha House Pop-Up (April 3 - 5): Join TIRTIR at their upcoming matcha-inspired pop-up celebrating the expansion of its Matcha collection with four new launches.

💋 NYLON x MAC Spoiled Lip Society (April 4):  Nylon is turning up the shine with MAC Cosmetics at Ulta Beauty in Chelsea with photos, prizes, and more!

⚽️ Gotham FC & StubHub Watch Party (April 4): Join StubHub and Gotham FC for a women’s sports watch party at Blazer’s Sports Bar in Brooklyn. Celebrate the continued rise of women’s sports alongside fans in a fun, high-energy environment alongside fellow fans

👒 Easter Parade and Bonnet Festival (April 5): Each year on Easter, New York City residents show off their hats and bonnets along Fifth Avenue. This is not your typical parade: bring a bonnet and join in!

🌸 Cherry Blossom Map: Okame cherry blossoms started to bloom this week in NYC!  Check out this map for some favorite NYC spots!

MORE EVENTS (THIS WEEK):

🎨 HBO Max x Color Theories by Julio Torres Anti‑Aura Reading (April 1)

🍗 Jollibee Grand Opening (April 1 - 2)

🐰 Macy's Easter Bunny Experience (April 1 - 4)

🎤 Trans Day of Visibility Times Square Performance (April 2)

☕️ Blue Dove Coffee Grand Opening (April 3 - 11)

🎉 First Saturday: Inkwells at Brooklyn Museum (April 4)

🌳 New York Restoration Project Free Tree Giveaway (April 4 - May 16)

 📸 Sigma Photo Pop-Up (through April 4) 

 🎁 Century 21 10,000 Mystery Gift Cards (through April 5) 

☕️ Angelina Bakery Union Square Tastings (Fridays - Saturdays through May 16)

🍟 Wendy's March Madness Free Dunk Pairing (April 7)

ON THE RADAR:

✨ Indē Wild Sephora Pop-Up (April 9): Indē Wild is coming stateside with Sephora to celebrate their launch with freebies, charmed lippies, exclusive merch, delicious bites (chai & donuts) and more. Must RSVP!

⚾️ Yankees NYC for FREE Night (April 13): Limited tickets are left to the annual NYC for FREE night at Yankee stadium! With purchase of a ticket enjoy special giveaways, raffles and a custom New York Yankees NYC for FREE Hat! 

🍦Ben & Jerry's Free Cone Day (April 14): Free cone day is back! Ben & Jerry’s has been celebrating Free Cone Day since 1979 as a way to thank their incredible fans.

🍸Grey Goose x The Devil Wears Prada 2 Devil’s Roast Pop-Up Carts (April 14, 21, 23): These chic, on-the-go pop-ups bring The Devil Wears Prada 2 to life through The Devil’s Roast cocktail, a reimagined espresso martini inspired by Miranda Priestly’s iconic coffee order. 

MISC, RECURRING & DEALS:

🍣 $28 Omakase + Free Drink:  TACHI just opened in Midtown, and they are serving up a delicious and high-quality omakase menu starting at $28 for 9 courses, $38 for 12 courses, and $48 for 15 courses + get your first drink free by signing up for their email list!

🙇🏽‍♀️ Get $225 for a Focus Group: Earn $225 in rewards to help to shape the future of technology! Sign up for a 3 hour in-person study in Midtown Manhattan and get $225 for your time and participation.