Weekly roundup (September 3)
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September 3, 2025 | Issue #122
NYC FOR FREE WEEKLY ROUNDUP
Note from Rebeka:
These next 2 weeks in September will be super busy with NYFW related pop-ups + events in general (September in NYC = everyone is back and weather is perfect!)! This week: Owala is taking over WTC, tons of beauty pop-ups (Elizabeth Arden, Neutrogena, Moroccanoil, amika, Prada), lots of celebrations for HamilTEN, broadway concerts, and more.
β Rebeka
UPCOMING EVENTS (THIS WEEK):
β³οΈ Owala Owalafy It Pop-Up (September 4): Thirsty for a good time? Owala showing up big at the Oculus Plaza with spontaneous ways to play the day away and a chance to win free products.
πΎ US Open For All (September 4): The grounds at the USTA Billie Jean King National Tennis Center are free and open to the public during the day on Thursday, Sept. 4 to watch championship tennis + explore the activations!
π€Founded By Broadway Concert (September 7): Enjoy a free live concert with 20+ Broadway shows to celebrate the 400th anniversary of New York City and spotlight Broadwayβs vital role in the cityβs history.
πKith Ivy Padel at Grand Central (September 3 - 10): Kith is celebrating its luxury padel brand and club, Kith Ivy, with free padel in Grand Central. While timeslots sold out, limited walk-ins may be available.
πΆHamilton in the Park (September 3): Head to the Delacorte Theater in Central Park to celebrate the 10th anniversary of HAMILTON with a one-night-only outdoor screening of the filmed Broadway production!
π Free Shakespeare in the Park (September 3 β September 14): You have less than 2 weeks to catch this summerβs free Shakespeare in the Park at the newly revitalized Delacorte Theater!
πΆ Instacart Presents Third Eye Blind (September 4): Instacart is hosting a free, one-night-only Third Eye Blind concert in NYC with full-on 1999 nostalgia.
𧴠Backstage with Neutrogena (September 4 - 7): Backstage with Neutrogena will highlight Tate McRaeβs Miss Possessive Tour coming to NYC with product + swag giveaways, R&D product demos, a photobooth, drink bar and more!
π MOO Back In The Room Pop-Up (September 4): Head to Bluestone Lane Hudson Yards for a βBack to Workβ pop-up with free coffee and work swag youβll actually use!
ποΈ Djerf Avenue Pop-Up (September 4 - 6): Walk into the world of Djerf Avenue in a cozy townhouse in the middle of Manhattan. Explore the collection, enjoy complimentary iced coffee, sticker stations, gifts & more!
βοΈMoroccanoil Treatment Mist Pop-Up at Maman (September 4): To celebrate the launch of the NEW Moroccanoil Treatment Mist, Moroccanoil is partnering with Maman on a custom dreamy, cloud-inspired latte and cookie. Try it free on Thursday!
πNYU Block Party (September 4): Kick off the semester with a block party ft. free burgers from 7th Street and cookies from Thin Cookies!
π§΄Elizabeth Arden The Capsule Lab (September 5 - 7): Elizabeth Arden is celebrating the launch of the latest addition to their iconic capsule collection, the Hyaluronic Acid + Peptides Ceramide Collection, with a three-day, immersive beauty experience!
π€Kohl's Cash Cruiser Pop-Up (September 5): Catch the Kohlβs Cash Cruiser to celebrate 20 years of Kohlβs Cash with giveaways, free Kohlβs Cash, treats and more.
β¨Liquid Death x ESW Beauty Pop-Up (September 5): Check out the new Liquid Death x ESW Beauty collab with complimentary Liquid Death, merch, and more!
πGnocchi on 9th Park Slope Grand Opening (September 5): Gnocchi on 9th is opening in Park Slope, Brooklyn. First 100 people can enjoy free Gnocchi Alla Vodka with Burrata
π§Ίamika NYC Pop-Up Truck (September 6 - 7): Stop by the amika NYC Pop-Up Truck for a farm-stand-inspired moment that inspired amika:auraβs signature scent.
πLattafa Perfumes Bite Me Bakery (September 6 - 7): Enjoy a confectionary cloud nine, an immersive Lattafa Perfumes experience of carnival games, sweet treats, plush prizes and crave-worthy scents.
β¨Prada Paradigme Pop-Up (September 6 - 7): Prada is hosting a Paradigme Pop-Up to celebrate the new menβs fragrance in Washington Square Park.
π«Into The Grazaverse (September 6): Graza delighted to invite you to join us "Into The Grazaverse" β a one-day-only tasting experience celebrating the launch of their new glass bottles.
π€Broadway in Battery Park City (September 6): The bright lights of Broadway come to Battery Park City with a one-night-only concert ft. Ethan Slater, Richard Kind, and many more!
πThe Brooklyn Dribble Fan Fest (September 7): The 2024 WNBA Champion New York Libertyβs largest community event, The Brooklyn Dribble, will return for a second year at Brooklyn Bridge Park.
π€MTV Video Music Awards (VMAs) (September 7): Join your favorite artists for the 2025 MTV VMAs on CBS, a night dedicated to the year's biggest music videos, featuring incredible performances, special honors, tributes and more.
πΆThe Hamilton Sing-Along with Lin-Manuel Miranda (September 7): Enjoy a special sing-along screening of the filmed version of Hamilton with Lin-Manuel Miranda. Note: tickets sold out, but walk-ins are often accommodated.
ON THE RADAR:
π©²Soma NYFW Pop-Up (September 10): Soma is celebrating the launch of the Vanishing Edge Lace Back panty with a cheeky takeover of Iconic Magazines in NoLita.
β£οΈTIRTIR World Tour (September 12 - 13): Viral K-beauty brand TIRTIR is launching a K-Pop-inspired World Tour, ending in NYC!
π§΄Only Olay Pop-Up (September 12 - 13): OLAY is hosting a two-day pop up experience in Bryant Park with $125 in complimentary skincare that you donβt want to miss!
πNYC for FREE 6th Birthday Party (September 14): Celebrate 6 years of NYC for FREE! We will be having a (free!) party at Electric Shuffle. RSVPs filled up, but join the waitlist + enter to win one of 3 amazing giveaways with Focus Groups!
MISC, RECURRING & DEALSο»Ώ:
πLa BeautΓ© Louis Vuitton Pop-Up (through December 31): Louis Vuitton is celebrating their debut cosmetics collection with a one-of-a-kind, immersive pop-up store in SoHo where guests can explore and celebrate the brandβs beauty universe
ππ½ββοΈ Get $225 for a Focus Group: Earn $225 in rewards to help to shape the future of technology! Sign up for a 3 hour in-person study in Midtown Manhattan and get $225 for your time and participation. Check out a video here on the $225 Challenge.
π½οΈ Nora Health: Thereβs a new app in NYC where you can get paid to eat healthy. Get $15 cash back for your first meal at your favorite healthy eateries with code NYCFORFREE, and up to 20% cash back after that!