K18 is putting together an exciting activation with their TumbleHair stunt, a large rolling hair ball comprised of 161 million strands of hair to show New Yorkers how much hair they can retain with the help of their latest innovation, FutureIQ™ Hair Longevity Serum.
K18’s immersive pop-up celebrates the debut of its latest innovation, FutureIQ™ Serum, a breakthrough hair longevity serum powered by proprietary MultiVital™ Technology. ‘The Tumblehair’ will spotlight the scale of premature hair aging and everyday hair shedding across New York City's 8.5 million residents.
Attendees will step inside K18's Hair Longevity Lab and receive complimentary scalp analyses, connect with K18's education team for personalized product recommendations and hands-on product demonstrations, snap photos with (and even touch!) The Tumblehair, try their luck at a claw machine stocked with K18 prizes, and, with the purchase of FutureIQ™ Hair Longevity Serum, receive a complimentary scalp gua sha customized with on-site engraving.
Date:
Wednesday August 12th, 2026 @ 11am - 7pm EST
Where:
Sephora Meatpacking (38 Gansevoort Street, New York, NY 10014)