Poppi is announcing the launch of its newest limited-edition flavor: Sour Apple 

Poppi is partnering with viral candy destination lil sweet treat on an exclusive gummy: poppi lil sour apples.

From August 10–17, consumers can experience the ultimate soda-and-candy pairing at lil sweet treat locations in New York, Los Angeles and Chicago, as well as online.

Beginning August 10, visitors who purchase the limited-edition gummy at lil sweet treat will receive a complimentary poppi Sour Apple. The stores will also feature co-branded poppi x lil sweet treat candy bags throughout the week, with free stickers available for visitors.

Additionally, beginning August 10, poppi will debut a Peel + Win billboard at 155 Grand St/161 Lafayette Street in New York City, inviting passersby to peel one of 500 green apple stickers for a chance to win an exclusive Sour Apple mailer.