Weekly roundup (April 30)
Note for anyone new here: This is from my weekly newsletter. Want the top events from this week in your inbox every Wednesday? Subscribe to the NYC for FREE newsletter here!
April 30, 2025 | Issue #104
NYC FOR FREE WEEKLY ROUNDUP
Note from Rebeka:
This week: so many beauty pop-ups (Eucerin, Dr.Jart+, Clarins, SK-II, Bobbi Brown), a ton of free museum days for the first weekend in May, freebies for 2025 graduates and more!
β Rebeka
UPCOMING EVENTS (THIS WEEK):
ππ»ββοΈHASK Mane Course Market (April 30): You're invited to an intimate, multi-sensory evening celebrating hair recovery, indulgence, and community, with a special hour just for first responders.
π§΄Eucerin Radiant Tone Pop-Up (May 1): Experience the revolutionary new Radiant Tone Collection at the Eucerin Skin Institute!
πDr.Jart+ Korean Skin Mart (May 2, 4): Discover K-Beauty at your convenience. Plus, play games, win prizes and try the new Every Sun Day Sunscreen Stick.
πSisley Paris Color Cloud Launch Event (May 3 - 4): Discover Sisley's NEW 2-in-1 COLOR CLOUD with sweet treats, makeup touch ups, colorful surprises, and more.
πBobbi Brown Cosmetics x Lil Sweet Treat (May 3): Experience the NEW Pot Rouge Velvet Matte blush with an exciting day of makeup application, exclusive giveaways, and discounts.
π§΄SK-II NYC Pop-Up (May 3 - 4): Receive free SK-ll minis and ice cold Matcha powered by Nami while you step into an immersive skincare experience.
πClarins Sweetheart Saloon (May 3 - 4): Clarins is having its first-ever NYC pop-up where theyβre rounding up all things lips, Swig & rodeo-style fun!
πGraduation Freebies: 2025 Graduates can experience Edge, Vessel and Top of the Rock for free!
πBryant Park Dance Party (April 30 - May 15): Dance Party returns to Bryant Park and celebrates its 11th anniversary season, with free dance lessons and live music on Wednesdays + Thursdays
π₯€AriZona x Thierry Lasry Pop-Up (May 1 - 3): Enjoy a desert dreamscape pop-up with your fave Big Cans, fresh merch, giveaways, & a 21+ speakeasy debuting AriZona HARD
πEditked East Coast College Tour (May 1 - 3): Ediktedβs 4th College Tour is on the East Coast with Spin The Wheel, free gifts & more
πFora Travel Pop-Up (May 1 - 29): Reimagine how you plan your next trip at the Fora Travel Pop-Up, with interactive events, global inspiration, and real-time trip planning
β¨NΔmah Pop-Up (May 2 - 4): The NΔmah experience empowers women at every life stage through career inspiration, wellness boosts, and indulgent self-care.
πKendra Scott Garden Pop-Up (May 2 - 3): Enjoy a family-friendly pop-up experience, with bouquets, shoppable experiences, a kids corner & more!
π₯Free Comic Book Day (May 3): Get a free comic from your favorite stores across NYC!
πFree Food Grand Openings: Enjoy free gnocchi at the Gnocchi on 9th Upper East Side Grand Opening (May 2) and free smashburgers at the Smashy NYC Grand Opening (May 3)
πThe CALPAK Corner Store (May 3): CALPAK is officially here for one day only & youβre invited to visit the ultimate city experience: The CALPAK Corner Store.
πHornitos Mex Gala (May 5): Hornitos is throwing a big party on the Upper East Side with margaritas, Mexican food and more.
πΉThe Cointreau MargaRight Vault Pop-Up Bar (May 5): Cointreau is unlocking The Cointreau MargaRight Vault to celebrate Cinco de Mayo, with Margaritas, a DJ, photo booth, exclusive merch, and more.
π₯Movies at the Palace with Lin-Manuel Miranda (May 5, June 2): Celebrate the 10-year anniversary of Hamilton on Broadway with a series of recent films starring the original Broadway cast + special conversations afterwards.
πFleurs de Villes Downton Abbey (April 30 - May 4): Step into the world of Downton Abbey and be transported to early 20th-century England with signature fresh floral mannequins inspired by the seriesβ unforgettable characters and iconic period fashion.
πΈMacyβs Flower Show (April 30 - May 18): The 2025 Macyβs Flower Show, starring YSL BEAUTY, returns to Macyβs iconic New York City Herald Square flagship, inviting guests to experience Surrealist Gardens and mesmerizing floral displays.
ON THE RADAR:
π₯Aesop For the Hands That Raise Us on Mother's Day (May 8 - 11): Enjoy a Mother's Day gesture with free loaves of bread and pastries at Aesop stores
π₯₯Nostalgia Mall by Vita Coco (May 9 - 10): Relive your favorite early Y2K tradition, a shopping day at the mall, for one weekend only, with a photo booth, shopping, and Vita Coco Treats.
πFenty Beauty Gloss Bomb Shop (May 9 - 11): Fenty Beauty and Shopify are bringing you a Gloss Bomb takeover with exclusive drops and giveaways!
πMcDonaldβs The Sauce Drawer Tour (May 8 - 10): McDonald's is celebrating its new McCrispy Strips & Creamy Chili Sauce with a pop-up event!
MISC, RECURRING & DEALSο»Ώ:
ππ»ββοΈ Hair Smoothing Testing Opportunity: Sign up to receive a FREE semi-permanent hair smoothing treatment (think Keratin, without the Formaldehyde!) + a $100 Amazon gift card, as part of an in-salon testing panel in mid to late May!
πLuxury Makeup Testing: Test new foundation formulas in Midtown Manhattan through May 9th. Participants will receive a $100+ cosmetics gift card, and pastries, coffee and snacks while you test. You can sign up to test multiple times, plus get more rewards for bringing a friend. Spots are limitedβ sign up now!