Weekly Roundup (July 15)
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July 15, 2026 | Issue #167
NYC FOR FREE WEEKLY ROUNDUP
Note from Rebeka:
World Cup Finals weekend is here! Catch fan villages, watch parties, and soccer activations from FP Movement, Touchland, Michelob Ultra, and more. Plus, explore beauty pop-ups from Armani Beauty, BÉIS, and Neutrogena, and score free treats from Smash Kitchen, Kiehl’s, Slap Burger, and Magnolia Bakery.
– Rebeka
FEATURED EVENTS (THIS WEEK):
💄Glossier Balmdega (Open through August 31): Glossier’s love letter to New York City opens this week with free prizes, exclusive merch and all things Big Apple.
🧴Touchland Hypebeast Cup (July 15): Touchland is bringing together fresh scents, fresh kits, and the community that loves the game. Discover their new Performance Body Sprays, customize your own jersey, and stay for DJ sets, food, and drinks.
💖Armani Beauty Dolci Blush Pop-Up(July 15): The new Armani Dolci Makeup Blush arrives in NY with a pop-up experience ft. dolci-inspired café creations, full-size blush giveaways and more.
🧳Béis Designed for Departure (July 16 - 18): Experience the new BÉIS in person: complimentary embroidery with purchase, daily giveaways, exclusive gifts for the first 200 guests each day, special guest appearances and more.
☀️Neutrogena x Pura Vida Miami (July 17 - 18): Neutrogena is bringing daily SPF into your wellness routines with a free sunscreen with purchase at Pura Vida locations all week + a takeover of Pura Vida Miami’s Williamsburg location for two days!
⚽FP Movement Kit Check (July 18): Come hang with a live DJ, styling sessions, coffee, and cocktails, and bring your favorite team jersey to customize and secure your spot.
🏆FIFA World Cup 2026 Final Watch Party (July 19): A free Finals Watch Party will take over Central Park’s Great Lawn on July 19 with 50,000 fans, giant screens, and live entertainment. More watch parties here.
🧗Global Climbing Day (July 18): Movement Gyms and The North Face are celebrating Global Climbing Day with a day of free climbing, classes, and swag and more!
MORE EVENTS (THIS WEEK):
🍺Michelob Ultra Pitchside Club (July 15 - 19)
🌭Smash Kitchen x HexClad Hot Dog Giveaway (July 15)
🍹196 Vodka Seltzer x The Little One (July 15)
🏆Queens Classic: Semifinal Watch Party (July 15)
🧴Kiehl's x Go Greek (July 15, 22, 29)
🍵Jade Leaf Meet Your Matcha Tour (Select days, July 15 - 19)
🖼️ADAA Tribeca Gallery Walk (July 15)
⚽NYNJ World Cup 26 x Telemundo Fan Village at Rockefeller Center (July 15 - 19)
🏠New Balance Football House (July 15 - 19)
⚽Concacaf House (July 15 - 19)
📈Kalshi Football Club (July 15 - 19)
🌙Moon Tree Launch Party (July 16)
💁♀️Garnier Caramelos Pop-Up (July 16)
🍺 Voodoo Ranger Tanker Tour (July 16 - 19)
💚Skylrk NYC Pop-Up (July 16 - 20)
🍌Magnolia Bakery Banana Pudding Tour (July 16 - 31)
🍔 Slap Burger Astoria Grand Opening (July 17)
🎨Little Greene Pop-Up (July 17 - 18)
👟Cole Haan Fan Village Rockefeller Center Activation ( July 17)
☕Lulus x Fellini Coffee Takeover (July 18)
🥣Playa Bowls Murray Hill Grand Opening (July 18)
🍽️ Team WCK at Smorgasburg (July 18)
⚽Ganxo Studio World Cup Final Pop-Up (July 18)
🥛Thayers Milky Pop-Up (July 18 & 24)
⌚Swatch x David Carson Destination Art NYC (July 16 - 18)
⚾Backyard Baseball x Shopify (July 17 - 19)
🍦Éditions de Parfums Frédéric Malle x Acne Studios (Weekends, July 17 – 26)
🚚ARIH Summer Food Truck Tour (July 18 - 19)
🌸Viktor&Rolf Fragrances BonBon Pop-Up (July 18 - 19)
🧘The Present Times by Headspace (July 19)
💋L'Oréal Paris Infallible 3-Setting Setting Spray Pop-Up (July 19)
⚽TUMS x U.S. Soccer: Celebration of Food and Soccer (July 19)
☕Airalo Coffee Cart (July 19)
🍦Yasso Froyo Truck (July 19 - 21)
🎭Uptown Shakespeare in the Park: Othello (through July 26)
📚STORYfest with Reese's Book Club (July 21)
🇰🇷KCCNY K Culture Event (Through August 22)
🧴Haus of K Seoul Beauty Lounge (through August 31)
ON THE RADAR:
🎲UNO Social Club - Brooklyn (July 23): UNO Social Club is back and going global. Join in on the games, prizes, and good vibes in Brooklyn at Xanadu!
🎭Broadway in Bryant Park (July 23 - August 13): Join hundreds of fans on the Bryant Park lawn and enjoy your favorite Broadway tunes for lunchtime performances on four summer Thursdays!
🚲Summer Streets 2026 (July 25 - August 22): On select Saturdays, NYC’s usual traffic will be replaced with Open Streets filled with walkers, bikers, runners, performers, activities and more.
🎤Z100 2026 Summer Bash (August 6): Z100's Summer Bash 2026 lineup includes Charlie Puth, Yeonjun, Bella Kay and JYT and is 100% free!
MISC, RECURRING & DEALS:
🍽️ inKind Dining Rewards: inKind is an app that gives you bonuses at your favorite restaurants. They are offering new users $30 off a meal of $60+, plus tons of deals and rewards at top spots.
🙇🏽♀️ Get $200 for a Focus Group: Earn $200 in rewards to help to shape the future of technology! Sign up for a 3 hour in-person study in Midtown Manhattan and get $200 for your time and participation.