Weekly roundup (October 22)

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October 22, 2025 | Issue #129

NYC FOR FREE WEEKLY ROUNDUP

Note from Rebeka:

This week: so many beauty pop-ups (Seoul in the City, Maybelline, VT Cosmetics, medicube, Laura Geller), Halloween events (dog costume contests, fall festivals), and so much more! PS: peak fall foliage is expected in NYC around November 5th.

– Rebeka

FEATURED EVENTS (THIS WEEK):

🏀ESPN Food Court (October 22): Celebrate the NBA on ESPN and the Knicks and Cavaliers opening game with free PopUp Bagels, special appearances by ESPN talent and more

💿Maybelline Y2K Party Pop-Up (October 23 - 24): Get ready to relive the iconic Y2K era because Maybelline New York is throwing the ultimate Y2K bash for the brand’s 110th birthday!

🍗Dave's Free Slider Day (October 23): Dave’s Hot Chicken is celebrating Drake’s birthday for the third year in a row by giving out free chicken sliders! 

👢UGG Feel House (October 24 - 28): UGG is hosting its sixth annual multi-sensory community space, that celebrates the UGG brand heritage, innovation, and creativity. 

🇰🇷Seoul in the City Pop-Up (October 24 - 25): You are invited to step into an immersive K-beauty marketplace reimagined for New York City, celebrating the next generation of Korean skincare.

🌟medicube Glow Mode: On Pop-Up Store (October 24 - November 2): Step into medicube’s Glow Mode: ON Pop-Up: where skincare meets retro arcade.

🏥VT Cosmetics Skin Pharmacy Pop-Up (October 25 - November 1): Bring all those skincare products that only gave you empty promises: VT Cosmetics will take care of your real skin concerns.

🌸Murakami Flower Studio by Dom Pérignon (October 25 - 26): Murakami will bring his signature smiling flowers and playful aesthetic to life at a one-weekend-only installation in SoHo.

🐶Dog Halloween Costume Contests & Parades: Washington Square Park Dog Halloween (October 25), Elizabeth Street Garden Halloween Pet Parade (October 25), Great PUPkin Costume Contest at Fort Greene Park (October 25), Halloween Harvest Festival (October 25), Woof-o-ween with The Farmer's Dog (October 26)

MORE EVENTS (THIS WEEK):

🏀Topps Truck Tour: NBA Launch (October 22 - 25)

🌭Steve Mart Pop-Up (October 22)

🎸Lincoln Center Festival of Firsts (October 22 - 23)

🌸Blueme 2 Year Anniversary Celebration (October 22)

🎃Seaport Pumpkin Arch (October 22 - November 17)

🏠IKEA House Warming (October 23 - 26)

💄Laura Geller Beauty Back from the Vault Pop-Up (October 23)

🧴SKIN1004 Tearaway Wall (October 24 - 25)

⛸️Wollman Rink Opening Weekend 2025 (October 24 - 25)

✨Womanizer Beauty Bar (October 24 - 25)

🎃Fall Harvest Festival and Halloween Celebration at LeFrak Center (October 24 - November 2)

🍦Hoboken Ben & Jerry's Anniversary Party (October 24)

🪴The Sonsie Garden Pop-Up (October 25 - 26)

🍼Cardi Bobbie x Dumbo Phone Booth (October 25)

☕️Luigi & Lavazza’s Coffee Arcade Pop-Up (October 25)

🧃Modern Dose x Parachute The Rest Stop (October 25)

🛍️Princess Polly Grand Opening Roosevelt Field Mall (October 25)

🎃Senti Senti Glow-O-Ween Party (October 25 - 26)

🥭Mango Craft Studio (October 25 - 26)

🍪Chips Ahoy X Stranger Thing Upside Down-ified Claw Machine (October 25)

👻The 40th Annual Bronx Halloween Parade (October 25)

🎉Ben & Jerry’s Party for Protest Rights (October 25 - 26)

🍕Foot Locker x Nike Ava’s Pizzeria (October 25)

🏀The Brooklyn Dribble (October 25)

👻 Halloween at IKEA Brooklyn (October 26)

🎃 C.O. Bigelow Halloween (October 26)

🥃 Remus Gatsby Reserve 100 Years, 100 Books Happy Hours (October 28 - 30)

ON THE RADAR:

🏃🏻‍♀️ Champs Sports Run Club New York City (November 8): Join Champs Sports for a free Run Club powered by ASICS! The day kicks off with a scenic run from the Champs store to Central Park. After the run, stick around to cool down and enjoy a free t-shirt, complimentary breakfast, prizes, and more! (while supplies last or first come first served) (Sponsored)

📺CHILDHOOD 2.0 by Bark Technologies (October 29 - 30): CHILDHOOD 2.0 is an immersive experience that transports you from the carefree days of the ’80s & ’90s to the hyper-connected world kids are growing up in today.

💅🏻Chip Or Treat (October 30): Halloween is for costumes, candy… and claws. Chipped is taking over for a one-day-only pop-up to get the hottest nails for Halloween.

👻NYC Village Halloween Parade (October 31): New York's Village Halloween Parade is an annual holiday parade on the night of Halloween. It is a wildly creative public participatory event. The 2025 theme is Potluck!

MISC, RECURRING & DEALS:

💗Shoes for a Cure (October 22 - 26): Shoes for a Cure is a designer shoe sale where 50+ brands donate shoes that are then sold for a discount, with all proceeds going to breast cancer research!

🙇🏽‍♀️ Get $225 for a Focus Group: Earn $225 in rewards to help to shape the future of technology! Sign up for a 3 hour in-person study in Midtown Manhattan and get $225 for your time and participation.

🍽️ Nora Health: There’s a new app in NYC where you can get paid to eat healthy. Get $15 cash back for your first meal at your favorite healthy eateries with code NYCFORFREE, and up to 20% cash back after that!