On October 25th, Lavazza is bringing a playful IRL moment to NYC with a one-of-a-kind, fan-favorite robot Luigi-themed pop-up truck—perfect for coffee lovers and fans of fun, interactive experiences.
Visitors can:
Play a claw machine inside a fully branded Lavazza truck to win exclusive Luigi merchandise, coffee samples, and other prizes.
Sample Lavazza coffee and discover the Pleasure Makes Us Human campaign firsthand.
Snap, share, and experience a social-media-ready arcade-style moment with fun visuals and Luigi surprises throughout.
Where & When:
Stop 1: October 25th 10 AM–1 PM | Near Bedford Ave & N 11th Street, Williamsburg
Stop 2: October 25th 2 PM–5 PM | 1st Near Broadway & E 18th St, Manhattan
