Neopets has partnered with Shopify to invite you to the first-ever Neopets pop-up store in the heart of SoHo!

Shop exclusive Neo York merchandise on the ground floor, then head downstairs to the garden level for a lineup of fun experiences.

Activities will vary throughout the weekend, including tarot readings, a claw machine, photobooth, TCG demos, IRL Trading Post, and more! 

Fans of all ages are invited to step into an immersive Neopets experience featuring interactive activations, exclusive merchandise, and special in-game rewards for the first 500 visitors each day.

It's a celebration of one of the internet's most beloved brands as Neopets continues its exciting comeback.