A special shopper deserves special perks! Sephora’s Rouge Celebration is back and bigger than ever. From August 14–17, Sephora is rolling out the red carpet for its most loyal shoppers – the Rouge-tier Beauty Insider members – with exclusive perks, amazing rewards, luxe gifts, and brand-fueled beauty experiences happening both in-store and online.

At Sephora Soho, Sephora Roosevelt Field, and Sephora 34th Street, all Beauty Insider members are invited to experience in-store brand activations from Charlotte Tilbury, Yves Saint Laurent, amika, Rare Beauty, and others. Rouge guests can also enjoy elevated access via the BI Welcome Activation Station with refreshments, a Rouge Pass to guide them through the event, and exclusive gift pouches featuring Caudalie, Tatcha, Maison Margiela, Sol de Janeiro, and more.

Here’s a peek at what else Rouge members can expect: 

• Free limited-edition Sephora x Dagne Dover Phone Sling with any $125+ purchase in stores and online with code DAGNEDOVER (while supplies last) 

• Rouge-only Rewards Bazaar exclusives from LANEIGE, Kérastase, Innisfree and more (750 points, online only), Dagne Dover Travel Set (10,000 points, online only), and BaubleBar Lipstick Charms (250 points, in-store & online) 

• 4x points on your entire basket when you add a Sephora Collection item using code 4XSCPOINTS 

• Early access to launches from Tatcha, OUAI, and T3 (online only 8/14 & 8/17) 

• Virtual masterclasses with Danessa Myricks Beauty and Paula’s Choice hosted by Sephora Beauty Directors Myiesha Sewell and David Razzano (plus free samples + free Dagne Dover phone sling for the first 50 Rouge members to join each masterclass!) 

• Rouge Sephora Credit Card members earn up to 12% back per $1 spent (in-store and online)

Sephora’s Beauty Insider program is free to join, so everyone can enjoy access to savings, samples, free shipping and returns, and VIP access to events like this.