Weekly roundup (September 24)

Note for anyone new here: This is from my weekly newsletter. Want the top events from this week in your inbox every Wednesday? Subscribe to the NYC for FREE newsletter here!

September 24, 2025 | Issue #125

NYC FOR FREE WEEKLY ROUNDUP

Note from Rebeka:

September flew by! This last weekend of the month: check out an Aston Martin Formula One car today in Grand Central, celebrate the Ryder Cup with events around NYC, find the Sally Beauty x DoorDash pop-up in new spots each day, enjoy the free Global Citizen Festival if you took action + won tickets, and so much more!

– Rebeka

FEATURED EVENTS (THIS WEEK):

🏎️ Aston Martin Formula One and Glenfiddich F1 Experience (September 24): Glenfiddich Single Malt Scotch Whisky and Aston Martin Formula One™ Team are bringing the excitement of the Grand Prix to NYC!

🥃 Johnnie Walker The Spirit of the Cup Tour (September 24 - 28): Johnnie Walker is pulling up. Join  for watch parties, signature golf cocktails, street golf, and exclusive merch giveaways

🌟 Illumination NYC: Light Art Festival (September 25 - 27): Illumination NYC, New York’s premier light art festival, returns this September with immersive installations, projection mapping, performances, and community celebration

💅🏻 Sally Beauty x DoorDash: Beauty on the Go (September 25 - 27): Sally Beauty and DoorDash are bringing beauty directly to New Yorkers! Guests will receive swag bags filled with fall beauty must-haves, a chance to win high value prizes, and more! (Sponsored)

🔴 Global Citizen Festival (September 27): Shakira and Cardi B (new update!) will headline the Global Citizen Festival in Central Park, celebrating taking action globally

⛳️ Ryder Cup Live at Rockefeller Center (September 25 - 28): This September, the Ryder Cup goes beyond Bethpage Black with an immersive fan celebration featuring livestream watch parties, limited-edition merch, and more

✨Biodance Glow-Mart (September 26 - 28): Explore Biodance’s four new serums, and experience the glow!

🐶 BARK Live Presents: The Farmer's Barket (September 27):  BARK is hosting an immersive “Farmer’s BARK-et” event for dogs, bringing a dog’s world to life through playful, sensory-rich experiences

💇🏻‍♀️ Schwarzkopf Keratin Color x Fellini (September 27): Celebrate National Coffee Day with coffee orders inspired by their Keratin Color shades, express hair styling, free samples and more

☕️ Illy CUBE Pop-Up (September 29 - October 5): illy’s pop-up will take visitors on a unique sensory journey, like the one you can experience only at illy’s facility in Trieste, Italy.

MORE EVENTS (THIS WEEK):

👩🏻‍🦱 Curlsmith It’s a Curl’s World Pop-Up (September 24)

⚾️ Free Mets Watch Party (September 24)

☕️ The Weeknd & Nespresso Samra Origins Vinyl Cafe (September 24 – October 14)

🏀 Brooklyn Basketball Training Center Grand Opening (September 25)

🥙 Döner Haus Hells Kitchen Grand Opening (September 25)

🍬BUBS Candy Pop-Up Shop (September 25 - October 22)

🎤aespa Rich Man Pop-Up (September 25 - 28)

🍸Play Dirty Speakeasy with Prime Video (September 25)

🚶🏽‍♀️Bronx Renaissance NYFW Event (September 25)

🤠Bryant Park Square Dance (September 25)

🥳Time Out Market Union Square Grand Opening (September 26)

⛳️The Skratch Clubhouse (September 26)

🎉Mundo Bodega Rave Tour (September 26)

👟Zappos Williamsburg Pop-Up Shop (September 26 - 28)

💎Dr. Diamond's Metacine Pop-Up (September 26 - 30)

🧴M·A·C Match Day (September 27)

🍦July x Mimi's Endless Summer (September 27 - 28)

🧴SKIN1004 Meatpacking Pop-Up (September 27 - 28)

💋SUKOSHI Upper East Side Grand Opening (September 27)

🥒Freestyle Snacks Pickle Party (September 27)

🧴SEOUL POP-UP 2025 at VIBE TWLV (September 27 - October 5)

🎤A Special Performance by Ed Sheeran (September 30)

ON THE RADAR:

🍽️ Law & Order Dun Dun Diner (October 3 - 5): Enjoy a diner-inspired experience with exclusive Law & Order merch, themed dishes, and interactive moments. RSVPs sold out but limited walk-ins will be available.

☕️ The Meno Café by Naomi Watts + Stripes Beauty (October 3 - 5): This Menopause Awareness Month, Stripes Beauty is serving up a pop-up shopping and community experience where the coffee is filtered, but the conversation isn’t.

💁‍♂️ BOSS BOTTLED Beyond: Where Scent Meets Art (October 4 - 5): Head to Mercer Labs to step inside the world of BOSS BOTTLED BEYOND with immersive sensory rooms and giveaways. RSVP!

🥾 Dr. Martens Presents: The Art of Comfort (October 2 - 3): Celebrate the launch of the Zebzag collection through a multi-sensory pop-up that redefines the comfort zone.

MISC, RECURRING & DEALS:

🍽️ Blackbird: Blackbird is the better way to pay and earn points at top restaurants. Download Blackbird and earn 2,000 $FLY when you check in for the first time. That’s $20.00 toward any meal!

🙇🏽‍♀️ Get $225 for a Focus Group: Earn $225 in rewards to help to shape the future of technology! Sign up for a 3 hour in-person study in Midtown Manhattan and get $225 for your time and participation.

🍽️ Nora Health: There’s a new app in NYC where you can get paid to eat healthy. Get $15 cash back for your first meal at your favorite healthy eateries with code NYCFORFREE, and up to 20% cash back after that!